24小时在线制造业独立站：谷歌SEO外贸推广新手入门教程
为什么每个独立站都需要Google Analytics？
Whether you're running an independent website or promoting e-commerce stores through landing pages, installing Google Analytics is highly recommended regardless of your traffic sources. GA provides detailed visitor behavior tracking, helping you understand your traffic sources better and utilize this data for remarketing to maximize your advertising ROI.
Google Analytics能提供哪些关键数据？
What key data does Google Analytics provide?
GA combines website data with Google data to deliver valuable insights, including:
- Audience: Who are your visitors? (Demographics, age, gender)
- Acquisition: Where does your traffic come from?
- Behavior: What actions do visitors take on your site?
- Conversion: What conversion actions occur?
如何创建和安装Google Analytics？
How to create and install Google Analytics?
创建步骤/Creation Steps:
- 登录Google账号后访问Google Analytics，点击"Sign Up"
- 点击"Create New Account"并填写网站信息
- 同意条款后获取Tracking Code
安装方法/Installation Methods:
- Shopify店铺: Online Store → Preferences → Google Analytics → 输入UA编码
- WordPress网站: Appearance → Theme Editor → header.php → 在<head>后粘贴代码
目标设置的重要性
The Importance of Goal Setting
GA提供四种目标追踪类型：
- 目标网址（如结账页面）
- 访问时长（如超过3分钟的用户）
- 浏览页数（如查看超过5页的用户）
- 特定事件（如视频播放或在线联系）
如何设置再营销受众群体？
How to set up remarketing audiences?
关键步骤：
- 登录GA → 管理 → 受众群体定义 → 创建新受众群体
- 启用再营销功能：管理 → 跟踪信息 → 数据收集 → 开启"再营销"和"广告报告功能"
专业建议/Professional Advice: 对于尚未开通Google Ads账户的用户，建议通过官方代理商（如雨果网）开户，确保账户稳定性和后续服务支持。
