外贸企业如何通过Google竞价推广提升业绩 | 向Google学习绩效管理

外贸企业如何通过Google竞价推广提升业绩 | 向Google学习绩效管理

How to Improve Foreign Trade Business Through Google Ads | Learning Performance Management from Google

在当今数字化时代，外贸企业要想获得更多客户，Google竞价推广（Google Ads）是最有效的营销方式之一。 通过精准的关键词定位和优化广告投放策略，企业可以快速触达全球潜在客户。

In today's digital age, Google Ads is one of the most effective marketing tools for foreign trade businesses to acquire more customers. By targeting precise keywords and optimizing ad strategies, companies can quickly reach global potential clients.

如何做好Google竞价推广？

How to Run Successful Google Ads Campaigns?

1. 关键词研究：使用Google Keyword Planner等工具找到高转化率的关键词
1. Keyword Research: Use tools like Google Keyword Planner to identify high-converting keywords

2. 广告文案优化：撰写吸引人的广告标题和描述
2. Ad Copy Optimization: Create compelling ad headlines and descriptions

3. 落地页优化：确保广告链接到相关且用户友好的页面
3. Landing Page Optimization: Ensure ads lead to relevant and user-friendly pages

向Google学习绩效管理

Learning Performance Management from Google

Google著名的OKR（Objectives and Key Results）绩效管理方法被全球众多企业采用。这套系统帮助Google保持高速增长和创新。

Google's famous OKR (Objectives and Key Results) performance management method has been adopted by many global companies. This system helps Google maintain rapid growth and innovation.

课程信息

Course Information

开课时间：2016年4月9日-4月10日
Date: April 9-10, 2016

地点：北京邮电大学经管楼304
Location: Room 304, Economics and Management Building, BUPT

费用：2980元
Fee: 2980 RMB

课程安排

Schedule

4月9日（周六）：Intel iMBO目标管理
April 9 (Saturday): Intel iMBO Goal Management

4月10日（周日）：Google OKR绩效管理
April 10 (Sunday): Google OKR Performance Management

讲师团队

Instructors

沈岭：前英特尔人力资源专家，20+年HR经验
Shen Ling: Former Intel HR expert with 20+ years experience

李东朔：前Google高管，Google杰出经理人大奖获得者
Li Dongshuo: Former Google executive, Google Great Manager Award winner

报名方式

Registration

短信：发送"姓名+电话"至13120041370
SMS: Send "Name+Phone" to 13120041370

邮箱：[email protected]
Email: [email protected]

电话：010-62281370
Phone: 010-62281370