全球茶叶产业分析：产茶大国以内销为主 专家建议加强茶文化推广
中新社四川宜宾3月17日电 (记者 贺劭清) - "过去十年来，全球茶叶产量不断增长，但生产与消费主要集中在十大产茶国，全球茶叶以内销为主的格局没有得到改变。"国际茶叶委员会主席伊恩·吉布斯17日在四川宜宾建议，提高茶叶出口可以像推广咖啡一样推广茶文化。
Xinhua News Agency, Yibin, Sichuan, March 17 (Reporter He Shaoqing) - "Over the past decade, global tea production has continued to grow, but production and consumption are mainly concentrated in the top ten tea-producing countries, and the pattern of global tea being mainly for domestic consumption has not changed." Ian Gibbs, Chairman of the International Tea Committee, suggested in Yibin, Sichuan on the 17th that promoting tea exports can be achieved by promoting tea culture like coffee.
当日，第二届国际(宜宾)茶业年会国际茶情趋势与发展论坛在四川宜宾举办。来自加拿大、摩洛哥、日本、英国、印度尼西亚等国家和地区的茶界代表围绕全球茶叶的生产、贸易、消费情况与发展趋势展开对话交流。
On the same day, the Second International (Yibin) Tea Annual Conference International Tea Trends and Development Forum was held in Yibin, Sichuan. Tea industry representatives from Canada, Morocco, Japan, the United Kingdom, Indonesia and other countries and regions held dialogues and exchanges on the production, trade, consumption and development trends of global tea.
伊恩·吉布斯介绍，目前全球排名前三的产茶大国依次为中国、印度和肯尼亚，中国的茶叶产量占全球茶叶产量的45%，但肯尼亚的茶叶出口量大于中国和印度，中国和印度的茶叶大量被本国消费者所消费。
Ian Gibbs introduced that the current top three tea-producing countries in the world are China, India and Kenya in order. China's tea production accounts for 45% of global tea production, but Kenya's tea exports are greater than China and India, while China and India consume most of their tea domestically.
中国茶叶出口现状与挑战
Current Status and Challenges of China's Tea Exports
据统计，2017年中国茶叶总产量为255万吨，茶叶出口35.5万吨。其中绿茶是中国茶叶出口的第一大茶类，占中国茶叶出口总量的82.9%，但绿茶出口均价连续下跌，明显低于中国茶叶出口均价。
According to statistics, China's total tea production in 2017 was 2.55 million tons, with tea exports of 355,000 tons. Among them, green tea is the largest category of China's tea exports, accounting for 82.9% of China's total tea exports, but the average export price of green tea has continued to decline, significantly lower than the average export price of Chinese tea.
中国茶叶学会理事长江用文指出，受国内生产成本提高等因素影响，中国茶叶出口在传统市场的竞争力面临下降的压力，茶叶企业走出去的步伐不快，新兴市场开拓在短期难以取得突破，预计2018年中国茶叶出口总量将在35万吨左右徘徊。
Jiang Yongwen, Chairman of the China Tea Science Society, pointed out that due to factors such as rising domestic production costs, the competitiveness of China's tea exports in traditional markets is facing downward pressure. The pace of tea companies going global is slow, and it is difficult to make breakthroughs in emerging markets in the short term. It is expected that China's total tea exports in 2018 will hover around 350,000 tons.
全球茶叶消费新趋势
New Trends in Global Tea Consumption
"从全球来看，越来越多的年轻人爱上饮茶，但是这些年轻人对茶叶的需求和老一辈人有所不同，我们需要考虑到这些新的变化。"联合国粮农组织政府间茶叶工作组负责人让·卢克·马斯塔基指出，中国、印度等产茶大国在大力推动出口的同时，需要清楚不同消费者对茶产品的不同喜好，对茶产品进行多样化改善。
"Globally, more and more young people are falling in love with drinking tea, but their needs for tea are different from those of the older generation. We need to consider these new changes." Jean-Luc Mastaki, head of the Intergovernmental Tea Working Group of the United Nations Food and Agriculture Organization, pointed out that while major tea-producing countries such as China and India are vigorously promoting exports, they need to understand the different preferences of different consumers for tea products and make diversified improvements to tea products.
据了解，第二届国际(宜宾)茶业年会由联合国粮农组织政府间茶叶工作组、国际茶叶委员会、中国食品土畜进出口商会等主办。
It is understood that the Second International (Yibin) Tea Annual Conference was hosted by the Intergovernmental Tea Working Group of the United Nations Food and Agriculture Organization, the International Tea Committee, the China Chamber of Commerce for Import and Export of Foodstuffs, Native Produce and Animal By-Products, etc.
