2024年最火外贸产品解析：原单与尾单服装的谷歌推广竞价策略
原单货（Original Order Goods）：是指生产厂家从不到3%的"计划报废物资"中精心挑选，秘密加工而成的成品服装。 这类产品与正品唯一的区别在于其"非官方"身份，且数量极为有限。
Original order goods: refer to finished garments secretly processed by manufacturers from less than 3% of "planned obsolete materials". The only difference from genuine products is their "unofficial" status, with extremely limited quantities available.
另一种原单货情况是：因各种质量问题被品牌商拒收的"出口转内销"产品，有时数量较大。最常见的问题是颜色差异（与外商要求不符），但质量仍然有保障。
Another type of original order goods includes products rejected by brands for various quality issues and sold domestically instead, sometimes in large quantities. The most common issue is color variation (not matching foreign buyers' requirements), but the quality remains guaranteed.
尾单（Overstock Goods）：指因生产量超过客户要求数量、海关原因滞留，或生产环节出现轻微瑕疵的剩余产品。 这些产品通常保持原厂品质，但价格更具竞争力。
Overstock goods: refer to surplus products caused by overproduction, customs delays, or minor defects in production. These products typically maintain original factory quality but come at more competitive prices.
原厂货（Factory Direct Goods）就是直接从工厂流出的正品货源，包括上述原单和尾单产品。这类产品在2024年外贸市场中极具竞争力，特别适合通过谷歌广告竞价进行精准推广。
Factory direct goods are authentic products directly from manufacturers, including the aforementioned original order and overstock goods. Such products are highly competitive in the 2024 foreign trade market and particularly suitable for precise promotion through Google Ads bidding.
SEO优化提示：在谷歌推广服装类外贸产品时，建议使用"original factory stock"、"overstock designer clothes"等高转化关键词，配合产品实拍图和详细的质量说明，能显著提高广告点击率和转化率。
SEO Tip: When promoting garment products on Google Ads, using high-conversion keywords like "original factory stock" and "overstock designer clothes", combined with actual product photos and detailed quality descriptions, can significantly improve ad CTR and conversion rates.
