Google推广与外贸增长：海关新政助力企业突破疫情阻碍
在全球贸易环境日益复杂的背景下，Google推广已成为外贸企业开拓国际市场的重要工具。海关总署最新数据显示，今年前4个月我国货物贸易进出口总值达12.58万亿元，同比增长7.9%。
According to data from the General Administration of Customs, China's total import and export value reached 12.58 trillion yuan in the first four months, a year-on-year increase of 7.9%. In this context, Google推广 services are becoming increasingly important for foreign trade enterprises.
海关总署近日出台十条促进外贸保稳提质的措施，其中特别强调要"提高进出境物流效率"。这些政策与企业的Google推广策略形成良好互补，共同助力外贸发展。
The General Administration of Customs recently issued ten measures to promote foreign trade stability and quality improvement, specifically emphasizing "improving cross-border logistics efficiency". These policies complement enterprises' Google Ads strategies well, jointly boosting foreign trade development.
Google推广与海关便利化措施的双重助力
The Dual Boost of Google Ads and Customs Facilitation Measures
以世盟供应链为例，该公司通过Google推广获得国际订单后，得益于海关的"不见面"审批等便利措施，价值1.2亿欧元的汽车零部件得以快速通关。这种"线上推广+高效通关"的模式正在成为外贸新常态。
Taking World Alliance Supply Chain as an example, after obtaining international orders through Google Ads, the company benefited from customs facilitation measures like "contactless" approval, enabling 120 million euros worth of auto parts to clear customs quickly. This "online promotion + efficient clearance" model is becoming the new normal for foreign trade.
中小企业如何利用Google推广结合海关新政
How SMEs Can Utilize Google Ads with New Customs Policies
义乌贝恩公司的案例显示，中小企业通过Google推广获取海外订单后，可以充分利用海关的"小额小批量"快速通关政策。这种组合策略特别适合跨境电商和中小企业。
The case of Yiwu Beien Company shows that after obtaining overseas orders through Google Ads, SMEs can fully utilize customs' "small amounts and small batches" fast clearance policy. This combination strategy is particularly suitable for cross-border e-commerce and SMEs.
国际物流与Google推广的协同效应
The Synergy Between International Logistics and Google Ads
成都成为欧向邮件新入境口岸，为外贸企业提供了更多物流选择。结合Google推广的精准定位功能，企业可以针对不同地区制定差异化的营销和物流策略。
Chengdu becoming a new entry port for European mail provides more logistics options for foreign trade enterprises. Combined with the precise targeting function of Google Ads, companies can develop differentiated marketing and logistics strategies for different regions.
在当前外贸环境下，Google推广与海关便利化政策的结合，为企业提供了"线上获客+高效履约"的完整解决方案。随着海关十条措施的深入实施，这种协同效应将更加显著。
In the current foreign trade environment, the combination of Google Ads and customs facilitation policies provides enterprises with a complete solution of "online customer acquisition + efficient fulfillment". As the ten customs measures are further implemented, this synergistic effect will become more significant.
