TikTok Shop英国直播创纪录：美妆达人单场销售额突破200万美元
7月31日，TikTok Shop英国站再次刷新直播销售纪录。英国美妆品牌P.Louise在一场12小时的直播带货活动中，创下200万美元（约150万英镑）的惊人销售额。
July 31st witnessed TikTok Shop UK setting a new livestream sales record. British beauty brand P.Louise achieved an astonishing $2 million (≈£1.5M) in sales during a 12-hour livestream shopping event.
这场直播吸引了近300万英国用户观看，收获1.5亿点赞，平均每秒售出2件商品。这距离英国站首个百万美元直播（Made By Mitchell品牌6月创造）仅过去1个月。
The livestream attracted nearly 3 million UK viewers with 150 million likes, averaging 2 products sold per second. This comes just one month after the platform's first million-dollar livestream (achieved by brand Made By Mitchell in June).
品牌成功密码：
1. 创始人Paige Williams白手起家创业故事引发共鸣
2. 直播提供大幅折扣和每30分钟奢侈品抽奖
3. 现场化妆演示+专家教程增强互动
4. 专注TikTok平台运营，积累290万忠实粉丝
Secrets to Success:
1. Founder Paige Williams' rags-to-riches story resonates
2. Livestream offered steep discounts and luxury giveaways every 30 minutes
3. Live makeup demos + expert tutorials enhanced engagement
4. TikTok-exclusive strategy built 2.9M loyal followers
行业趋势：
• 英国已有4.2%人口通过TikTok购买美妆
• 预计2028年英国社交电商规模将翻倍至160亿英镑
• TikTok美妆类目每2秒售出1件商品
Industry Trends:
• 4.2% of UK population already buys beauty products via TikTok
• UK social commerce predicted to double to £16B by 2028
• TikTok beauty category sells 1 item every 2 seconds
TikTok Shop英国美妆经理Emily Caine表示："这展示了直播购物的真正力量，是娱乐与商业完美融合的典范。"
TikTok Shop UK Beauty Manager Emily Caine stated: "This demonstrates the true power of livestream shopping - a perfect fusion of entertainment and commerce."
