TikTokMall is a completely personalized and fully integrated commerce solution, where sellers authentically connect with creators and communities to drive meaningful shopping experiences.
Discovery and Joy
Entertainment combines with commerce through authentic and relatable content, sparking inspiration that leads to purchase.
Trusted Advocates
TK creators bring a fresh take on shopping, helping brands build trust by showcasing products through their content.
Passionate Communities
Brands can develop a lasting relationship with an exploding community of users already talking about your products on TK.
Frictionless Checkout
Convenient and trusted, from the For You Page through secure check-out, order management, and support. Less friction makes for a happier purchase.
Scaleable Ecosystems
Support for your business, no matter the size. From logistics to post-sale management, you'll find the tools you need to grow.
Shopping made simple
Powered by TK's unique discovery engine, TK Shop enables brands and creators to showcase and sell products directly on TK, through a suite of in-app shopping touchpoints.
LIVE shopping
Promote, sell and engage with your audience, all in real time.
Shoppable videos
Create entertaining videos with your products just a tap away.
Shop Page
Display your product catalog within your own in-app shop.
Shop Tab
Display your products on a centralized marketplace within TK.
TikTokMall, for you
Seller
TikTokMall enables brands to showcase and sell products for the TK community to discover and purchase.
Purchase & Conversion
Integrated in-app checkout means discovery and purchase happens in one place to reduce friction in the buyer's journey.
Campaigns & Promotions
Get access to TikTokMall's platform campaigns, TikTokMall Ads, and an extensive selection of promotional tools.
Affiliate for Sellers
Discover, communicate, and collaborate with thousands of creators through our Affiliate Program, directly accessible on TikTokMall.
Apps & Services
Manage your shop, products, order and fulfillment with diverse integration and service solutions on the TikTokMall App Store.
of TK users discover new brands and products on TK1
3
in 4
TK users are likely to buy something while using TK2
83
%
say that TK plays a role in purchase decisions3
Sources: (1) TK Marketing Science Global Retail Path to Purchase (US Results) conducted by Material August 2021. (2) TK Marketing Science Global Entertainment Study (US Results) conducted by Material, December 2021. (3) Marketing Science EU Holiday Shopping Behavior Research 2020 conducted by Walnut International for TK For Business.
Seller success on TikTokMall
Brandon The Plant Guy
Brandon runs his plant business in his apartment where plant lovers can learn about and purchase plants. He offers LIVE Shopping viewers a valuable Free Gift with any purchase offer, educates how to purchase, and drives urgency by alerting viewers that his ”items sell out quickly, so don’t wait!”
>1.5M
Total LIVE Views Since Launch
>15K
Orders Since Launch
>$350K
LIVE Shopping Sales Since Launch
KimChi Chic Beauty
Over a period of just 3 months, Kimchichic identified and sustained a lucrative content model for their LIVE shopping program, deepened their connection with their community, and offered a new and engaging way for their customers to shop on TK.
>75x
GMV uplift from week 1 to peak (90 days)
+238%
Higher average product Click-through-rate
+10k
Followers growth (90 days)
Zuumtech
Zuumtech’s TikTokMall has quickly grown to be their #1 best performing sales channel. TikTokMall has been instrumental in resolving Zuumtech’s largest hurdle of demonstrating the value and solution of a premium priced item at $225.
7x
LIVE Shopping GMV increase (45 days)
>500K
Peak total viewers (per Live event)
0 to >20k+
Follower growth (45 days)
Willow Boutique
Willow Boutique, a Cincinnati-based online clothing boutique, joined TikTokMall in November of 2022 in an effort to connect and grow their audience. Adopting a consistent LIVE selling strategy, amplified with LIVE Shopping Ads, Willow Boutique has become a top fashion seller in under 1 year.
>$500K
Total GMV (60 days)
>$250K
LIVE Shopping GMV (60 days)
>+100K
Follower growth (60 days)
Soo Slick
Soo Slick, a minority women-owned fashion brand, activated a TikTokMall Creator Affiliate Open Plan to allow creators to feature products at competitive prices through shoppable content on TK. The videos have experienced weekly top performing content success.
>$1M
Creator Affiliate Sales Since Launch
>200M
Affiliate Content Views Since Launch
>$50K
Creator Peak Total Sales (Single Video)
Wyze
Wyze, a smart home products start-up, has risen to one of the top selling Electronics brands on TikTok by leveraging the TikTokMall Affiliate plan to allow creators to feature products at competitive prices and boosting content with Shop Ads.
TikTokMall Academy is the central educational hub for sellers and creators to discover tools and best practices to maximize their earning potential on TikTokMall.
Affiliate Program
The Affiliate Program connects creators and sellers through creativity and commission. Sellers can find creators in the Creator Connect portal and pay commission on successful sales, and creators can find products and brands to promote through their content.