Join the world's most engaged product community

Voice technology is changing the way we interact with digital products — from assistants that respond to our commands to chatbots that mimic human conversation. But while the promise feels intuitive, the reality is often messy. Why do some voice-enabled experiences feel seamless while others frustrate us? The answer lies in the product managers guiding its development.

When GitHub Copilot reached $2 billion in annual recurring revenue, it signalled a major shift: AI is transforming product-led growth. Traditional PLG relied on free tiers and quick "aha moments," but AI products thrive on continuous learning, workflow integration, and compounding value. This article explores how AI disrupts old growth models, creates new adoption patterns, and sets the stage for intelligent, habit-forming products that teams can’t imagine working without.

In this piece, Devanshi Kotak shares eight lessons that helped her navigate enterprise demands as a product manager.

After years of steady growth, product management is facing its most significant shift in decades. The rise of AI isn’t just automating tasks; it’s reshaping how organisations think about team structures, roles, and progression.

Revenue is often treated as the ultimate measure of success, but should it ever be a product manager’s KPI? In some organisations, revenue has been used as the single yardstick for product performance. The results can be explosive: growth on the balance sheet, but turbulence in the team.