Brands empowered.

The New York State Office of Addiction Supports and Services assists communities across the state in every facet of addiction prevention, recovery, and outreach. Public awareness and education is a central part of that mission. Together, we worked to address the misconceptions that cause stigma around Substance Use Disorders and educate about the negative effect stigma has on recovery.

CTRAN partnered with Idea Kraft for a total overhaul that reaches the full potential of their system, including custom branding, web design and development, brand strategy, and copywriting.

Learn how we helped the American Civic Association to completely overhaul their brand with a modern and refreshed look that will serve them well into the future.

See how we partnered with Peerfocus to rejuvenate their brand with a new logo, brand guidelines, copywriting, and web design that represent Peerfocus as the sophisticated, modern platform it is.

FourSquare has produced premium parts for the medical, aerospace, aviation, and industrial fields since 1989. Idea Kraft helped FourSquare to modernize their presence with a brand identity refresh and a website overhaul designed to improve user experience by encouraging exploration and reducing bounce rates.

The “Rethink Your Vape” campaign was created to address teen e-cigarette use in schools. Idea Kraft worked with several advocacy groups to create a dynamic branding, marketing, and social campaign with playful visuals and an informative, supportive tone.

MHAST has a nearly 100-year legacy of mental health advocacy. With an empowering rebrand and new website development, Idea Kraft helped MHAST seamlessly connect clients to essential care and reduce the stigma of seeking mental health treatment.